Elon Musk's X Set to Introduce Premium Subscriptions in the Near Future
Elon Musk announced on Friday that the social media platform X, previously known as Twitter, is set to introduce two new premium subscription tiers.
"One of these tiers offers a lower cost option that includes all features but retains advertising, while the other is a more expensive option with an ad-free experience," Musk shared in a post on X.
However, Musk didn't provide specific details regarding the subscription plans. Earlier this week, the company initiated a trial in New Zealand and the Philippines, charging new users $1 as an experiment to access the platform.
New users who choose not to subscribe will have limited functionality, allowing them to engage in "read-only" activities like reading posts, watching videos, and following accounts, as stated on the company's website.
The "Not A Bot" subscription model aims to combat spam, manipulation of the platform, and bot activity.
Since Elon Musk took over the platform in October 2022, his swift changes, including significant layoffs and the dissolution of content moderation teams, have resulted in advertisers pausing their advertisements on the platform.
Musk has openly acknowledged that these actions have adversely affected the platform's revenue, and he has attributed this to pressure from activists.
In an effort to generate revenue, Musk has introduced an $8 per month subscription service with a blue checkmark and has also attempted to entice advertisers back to X by offering discounts.