Uber Eats and Getir partner in Europe
Uber Eats and quick commerce player Getir are joining forces to offer grocery delivery services in the UK, with plans to expand to other European markets in the near future. This partnership aims to broaden the grocery options available to Uber Eats users.
Quick commerce, or q-commerce, has faced challenges in recent years as demand surged during the COVID-19 pandemic but subsequently declined as lockdowns lifted. Platforms in this space have had to adjust their strategies and trim their market presence as valuations plummeted and funding became scarcer.
Getir, which once had a valuation of nearly $12 billion, is now looking to boost its growth by making its services available through Uber's platform. The partnership will rely on Getir's network of dark stores, including those from its acquisition of German rival Gorillas.
The partnership, launching in the UK initially and expanding to other European countries soon, will offer Uber Eats users access to over 2,000 products with deliveries promised in minutes. Users will also have the option to shop from Gorillas stores in the coming weeks.
While Uber Eats already provides grocery delivery in the UK through partnerships with supermarkets like Tesco and Waitrose, this collaboration with Getir will enhance its grocery offerings in other European markets and offer UK customers even faster delivery times.
Getir couriers, rather than Uber Eats riders, will fulfill these grocery deliveries to ensure speedy service. Uber Eats has seen substantial growth in demand for groceries, with orders in new verticals exceeding $5 billion in gross bookings in Q1, up nearly 35% year-on-year on a constant currency basis. Partnering with various brands to cater to diverse preferences and needs is a key strategy to sustain this growth.