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  • Writer's pictureMichael Amelio

YouTube Introduces AI-Powered Tools to Empower Content Creators

In a bid to empower content creators and enhance their reach, YouTube has unveiled a series of artificial intelligence-driven tools. This move reflects the growing trend among companies to integrate generative AI technology into their core products.

During YouTube's annual Made On YouTube product event, CEO Neal Mohan expressed the platform's commitment to simplifying content creation through generative AI. He stated, "We want to make it easier for everyone to feel like they can create, and we believe generative AI will make that possible." Mohan emphasized that AI will enable users to push the boundaries of creative expression by simplifying complex tasks, with the aim of making these powerful tools accessible to a wider audience.

One of the highlights is Dream Screen, an experimental generative AI feature designed for YouTube Shorts, the platform's short-form video segment and TikTok competitor. Dream Screen allows creators to effortlessly add AI-generated video or image backgrounds to their vertical videos.

To utilize this feature, creators input a prompt describing their desired background, and the platform handles the rest. For instance, users can create backgrounds that depict outer space or a beach with sand made of jelly beans. Dream Screen is currently available to select creators and is set for a broader rollout next year.

YouTube is also introducing additional AI-powered tools, such as those to assist creators in brainstorming ideas, drafting video outlines, and searching for specific music using descriptive phrases. Furthermore, an AI-powered dubbing tool is being integrated, enabling users to share videos in different languages.

This push toward incorporating generative AI aligns with YouTube's vision of democratizing content creation and offering creators innovative tools to enhance their storytelling capabilities.

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